“Today if you are not often wired, you do not exist. Like radio and television in other times, the internet has become not only an indispensable tool but also a vital component of our life. It has become so useful, significant, and meaningful for variety of administrative, cultural, and political reasons that a life without it seems unimaginable in the twenty-first century. But the ownership of this interactive life is troubled: when you start seeing interesting advertising on your Gmail banner, personalised ads aimed just at you, your existence has begun to belong to others.
At last count, there are now 2,267,233,742 users of the internet, that is, 32.7 per cent of the world population. While these numbers refer primarily to North America, Asia, and Europe, in Africa, Latin America, and the Middle East its use is growing rapidly. However, there is a big difference between being online and being wired. This is not a simple semantic difference, but rather an existential distinction that determines our roles, tasks, and possibilities in the world today. Without suggesting a return to twentieth century existentialism (which arose as a reaction against scientific systems threatening humans beings uniqueness) philosophy must stress the vital danger that being wired can pose for our lives.”